Future thinking
from
Where next?
That’s the big question facing B2B marketing leaders who want to stay ahead of their competition and lead the charge in driving their business forward.
But often it’s hard to get your head out of the day-to-day to look up and see some of the opportunities that could be grasped.
Future Thinking sessions from Earnest Labs are designed to help you take time to think where next when it comes to your marketing strategy, planning and innovation.
The session will be split into 5 areas:
01 Your innovation goals
02 Audience Insights
03 The Hot Topic
04 Trends and Inspiration
05 Ideas Sprint
01
Innovation Goals
A review of the Future Thinking survey that will be sent prior to the session and a chance to discuss your innovation goals for the next six months.
02
Audience Insights
Giving you the latest insight into changing trends within the b2b buyer audience - including specific trends related to your target audience and your industry.
03
The Hot Topic
A deep dive into a hot topic that’s having a big impact either on b2b marketing as a whole or specific to your industry with insights into how you can adapt your marketing to keep up.
04
Trends and Inspiration
Giving you the latest insight into changing trends within the b2b buyer audience - including specific trends related to your target audience and your industry.
05
Idea Sprint
A session to come up with a series of ideas or innovation tests to run as part of your marketing programmes that are related to the insights in the session.
The follow up
After the meeting you will receive a ‘Future Thinking’ document that summaries all the insights from the session, a round up of any ideas talked about and clear, actionable next steps.
Your Future Thinking Packages
We offer three levels of Future Thinking session depending on whether you are just dipping your toe in the water or want to start putting innovation at the heart of your marketing.
Explorer package
Just the insights Cost: £5k
Innovator package
The full session Cost: £8k
Leader package
Full session + 3 fully worked up 'innovation tests' Cost: £15k
Sign up today
Interested in setting up a Future Thinking session? Put in your details and we will get straight back to you.